From New York Roots to Isla Vista Tradition
IV Pizza Pub is built on a deep connection to Isla Vista and a passion for bringing authentic New York flavor to the California coast. Founder Doron Friedman opened IV Bagel Café at just 21 years old, creating a local favorite known for its fresh, high-quality ingredients and signature New York-style bagels. Over the years, the café became a cornerstone of the Isla Vista community, earning recognition as one of the best breakfast spots in college towns and serving thousands of students, locals, and visitors.
With years spent living in Isla Vista, Santa Barbara, and beyond, Doron's vision has always remained the same: deliver authentic East Coast flavor while embracing the laid-back, surfer-inspired lifestyle that defines the area. That blend of quality, creativity, and community continues to shape everything at IV Pizza Pub.